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Class Notes for COM 31800 at Purdue University

PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture Notes - Lecture 4: Elaboration Likelihood Model, Cognitive Dissonance, Likert Scale

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21 Jan 2019
0
What did we cover in chapter 2: models of persuasion, elaboration likelihood model, central processing, peripheral processing, heuristic systematic mod
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 9: 02122019

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18 Feb 2019
0
Variables that influence group conformity: group size, #s of dissenters, difficulty joining the group/indoctrination, reference groups, communicator ch
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 7: 01292019

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5 Feb 2019
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Demographic variables: definition: personal characteristics that are used to describe the nature and variety within a sample, age, gender, race/ethnici
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 15: 03262019

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16 Apr 2019
0
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 5: 01222019

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28 Jan 2019
0
Agenda: what did we cover in chapter 3_part 1 on thursday, today: attitudes are persistent, consistency, cognitive dissonance theory. Chapter 3, part 1
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 6: 01242019

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28 Jan 2019
0
How would you : you are the property manager of a retirement center for senior citizens. Most of the seniors who live there are between 65-85 years of
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture Notes - Lecture 4: Slim-Fit Pants, Plos One, Body Art

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21 Jan 2019
0
Attitude defined: which statements express an attitude as opposed to a fact/belief, paris is the most beautiful city in the world belief, last night, m
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture Notes - Lecture 3: Native Advertising, Unimodality, Social Proof

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21 Jan 2019
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 16: 04022019

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16 Apr 2019
0
Deception as a form of persuasion: deception is a form of persuasion. It seeks to alter beliefs, attitudes, impressions about another. Motivations for
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 19: 04112019

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16 Apr 2019
0
Mcdonalds"s golden arches and susan g. komen foundation pink ribbon. Gender & color: ladies" home journal article in june 1918 said, "the generally acc
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 4: 01172019

OC11816276 Page
21 Jan 2019
0
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PURDUECOM 31800Maria VenetisSpring

COM 31800 Lecture 18: 04092019

OC11816274 Page
16 Apr 2019
0
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