MG 210 Lecture Notes - Lecture 9: Organizational Culture, Ebay, Design Thinking

• School: Quinnipiac University
• Department: Management
• Course: MG 210
• Professor: Julia M.Fullick- Jagiela

Document Summary

Competitive strategy (strategy for how org competes in business) Strategic management (what managers do to develop organization"s strategies). Strategies (plans for how the organization will do what it"s in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals). Business model (how a company is going to make money). Requires that managers examine and adapt to business environment changes. Coordinates diverse organizational units; helps focus on organizational goals. Strategic management process (six-step process that encompasses strategic planning, implementation, and evaluation). Identify mission/goals/strategies: mission (statement of purpose; scope of g/s). a. i. Strengths (create value for customer and strengthen competitive position of firm; activities the org does well; unique resources the org has). a. ii. Corporate strategy (org strategy that determines what businesses a company is in or wants to be in, and what it wants to do with those businesses).