04:189:101 Lecture 5: Models of Communication Overtime

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Jenny Mandelbaum

Document Summary

04:189:101 lecture 5 models of communication overtime. Aristotle: background, he saw communication as a means of a democracy, utilizes the orator or speaker method, he saw communication as a means of persuasion, aristotelian view. Lasswell: background, he focuses on verbal messages, he emphasizes on the speaker, message, and audience, he believes communication"s effects are to inform, entertain, and aggravate, lasswell"s model. Ruben & stewart, 2016: paradigms, communication paradigm smr=e, directional flow paradigm one-way. Ruben & stewart, 2016: paradigms, communication smr=e, directional flow one-way. Included field of experience within shannon and weaver"s model. Ruben & stewart, 2016: paradigms, communication paradigm smr=e, directional paradigm one-way. Intelelctual paradigm political science and mass communication. Wesley and maclean: background, they believe in signals and potential signals in communication, they believe that communication begins with receiving messages, wesley and maclean"s model. Ruben & stewart, 2016: paradigms, communication paradigm smr=e, directional flow paradigm circular model. Dance: background, he believes communication is growing overtime, dance"s model.