04:189:102 Lecture 19: ITM 11-7-18
7 Nov 2018
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Document Summary
The real mad men and women of madison avenue. Advertising is everywhere even if we might not realize it. Nyc times square is the advertising mecca. Good advertising entertains and tells you a story. In early days of tv, tv was america"s #1 advertising media. Writers and graphic designers took over industry culture. The way people saw it was more important than money. Volkswagen was a little german car that no one liked because it was too close after the war. Advertised in a contrary way to consumers. When advertising planes they tried to make air travel sexy with the air strip. They also had multi color planes to make them look attractive. Only 50% of people agreed to try avis. Wrote down slogans on note cards to help correct the business. People wanted proof that it was real. Used a chimp and the chimp was better than the little girl.
