04:189:102 Lecture Notes - Lecture 27: Walter Lippmann, Noam Chomsky, Edward S. Herman
6 Dec 2018
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Explanations of real world happenings based on observable testable facts. Principles that endure under specific sets of scientifically proven circumstances. A concise systematic view of a subject. Walter lippman (liberty and news 1920, public opinion 1922) Harold laswell (propaganda technique in world war 1927) The direct manipulation of info for specific purposes . The control opinion by significant symbols stories, rumors, reports, pictures, and other forms of social communication (laswell 1927) Public opinion research (attitude through polls and pseudo polls) Marketing research (ratings, share, consumer preferences, media use) Edward herman and noam chomsky manufacturing consent 1988. 1. ) ownership- when you own something you have control over it. 2. ) political and business elite- who"s bringing in business and power, who runs things. Nyt finding out they havent been given the whole truth. Hypodermic-needle model (harold laswell) aka magic bullet/ direct effects model. Media directly affects us, people react immediately to what is said. Ex: radio television libre des milles collines (rtlm)
