01:220:102 Lecture Notes - Lecture 16: Perfect Competition, Monopolistic Competition, Profit Maximization
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Firm produces as much or as little as they want at the price. Perfect competition requirements: many buyers and sellers, each with small market share. Nothing to hinder producers entering the industry. Exit: a producer leave the market: each firm"s total revenue will be equal to price * quantity sold. Mr = change in tr/change in quantity. Remember profit is total revenue - total cost. When observing total revenue, the optimal level of production is where the profit is maximized, not the highest quantity with a profit. Normal profit is where total revenue is equal to total cost and profit is zero. Don"t forget that we factor in the cost of capital and the entrepreneurial compensation into the total cost. Economic profit is where total revenue exceeds total cost. This encourages other firms to enter the market and the additional supply will lead to lower prices and force the firm back to normal profit.