01:830:101 Lecture 20: Exam 3 Prep_ Part 2

• School: Rutgers University
• Department: Psychology
• Course: 01:830:101
• Professor: Lawrence Jacobs

Document Summary

The theory of motivation we used was the drive reduction theory. the drive reduction theory is something that motivates one to move, get things accomplished, live or get the things we want. For example we need food in order to live. Our video was about a new energy drink called watts. When you drink watts, you"ll go from being tired to "energized". You need that drink in order to get going or to be active. https://youtu. be/5yqvabskeay. One of these psychological phenomenons called the mere-measurement effect which impacts most areas of our decision making and you"ll be surprised to see how often you use it yourself. It states that merely measuring the intent of a person to engage in a behavior makes them more likely to act on it. More specifically, the mere act of measuring a person"s intent to buy a product will increase their subsequent purchase behavior, if they hold a positive attitude about the product.