COM 107 Lecture 1: COM 107 notes (exam 1)
14 Mar 2017
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Content: news, sports, entertainment, music, art, gossip, reality tv, sci-fi, action-adventure. Organizations & industry: espn (sports industry), spotify (music industry), sony/paramount (film industry), advertising, pr, Society: a group of people sharing common values and belief systems transmitted from one generation to the next that have developed a self-regulatory system for maintaining and developing that society. F(cid:396)o(cid:373) (cid:862)values & beliefs(cid:863) to (cid:862)no(cid:396)(cid:373)s & rules(cid:863) Media exposer: active & passive: actively seek media exposure, passively exposed to media w/o reaching out to it. Media use: expectation that you use media 24/7. Concerns: agenda setting: what stories are told, what sto(cid:396)ies a(cid:396)e(cid:374)"t told, ex. Clown story, syrian refugee crisis, missing planes, ebola, flint michigan. Water crisis all lost (cid:373)edia (cid:396)e(cid:272)og(cid:374)itio(cid:374) a(cid:374)d people see(cid:373) to thi(cid:374)k the issues have disappeared. Framing how stories are told: glorifying stories being told, tell the story that is exciting when the story is most relevant, stories told with a political or other type of bias.
