COM 107 Lecture Notes - Lecture 99: Cardiff Giant, Tylenol (Brand), Investigative Journalism
5 Apr 2017
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Attempts to secure favorable media publicity to promote a client. Uses news media to promote pr campaign as news. Purpose not always evident to public or news media. Range of activities designed to persuade audiences. Controlled publicity purchased by individual or company. Clients buy space or time to promote product & consumers know who paid for message. Pr helps to identify relationships that need to be cultivated. Pr helps to understand the dynamics of key relationships. Pr helps to make relationship as helpful to the organization as possible. A group of people joined by a common issue. This group might have a stake in the organization. There is always more than 1 public for every issue. Messages that spread information about a person, corporation, issue or policy in various media: promote positive, diminish negative. Late 1800s: promoting theatrical events, entrepreneurs, p. t. Not allowed to accept money or free rides like this today.
