COMM 330 Lecture Notes - Lecture 1: Town Crier, Broadcast Transmitter, Scriptorium
19 Jan 2017
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Document Summary
Pre-agricultural society: town crier, runner was the way that people communicated and knew about events. Agricultural society: papyrus, books (only a few people had access to this) Information society: early 20th century, era of network technologies, working with information. Changes from: oral (story telling) theater, written (scriptorium) books, print (printing press) newspapers, visual/electronic (telegraph) radio & tv, digital (computers) internets. Message: words, sounds, moving images: encoder (studio equipment) Channel: broadcast transmitter: decoder (radio, tv sets) How would you explain old media (in contrast to new media): older media: harder to create, and longer, new media: creating a new technology, a lot easier to create. Mass media: one-to-many communication deliver through and electronic or mechanical channel. Digital: computer readable in digits of 0 &1. Analog: varying signals corresponding to light or sounds from source. Convergence: integration of mass media, computer and telecommunications. Interactive and mobile: two way flow of information. Many-to-many, interactive: lots of people can be using them at once.
