COMM 330 Lecture Notes - Lecture 17: Nbcuniversal, Some Cities, Pay Television
29 Mar 2017
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1925 jenkins (usa)/logie baird (uk) first transmission. Tv spectrum: tv channels are arranged so that each is 6 mhz wide. Fm radio is tucked in between tv channels 6 and 7. 525 scan lines, 30 times per second. Fcc halts licensing to establish standards in all cities. 1952 fcc the sixth report and order . Some cities develop cable to get signals. Tv trumped newspapers and magazines in revenues. Tv no profitable at first, survived on profit of o&o in big cities. Nbc spectaculars new forms of advertising. Success = high ratings and low production costs. Uses rf and later fiber optics, cable antenna tv for distant signals. Small cities without stations use towers and cables to get television. Fcc must carry policy to support local. Telecom act of 1996: fcc allows groups to own more. Networks part of global multi media cooperations. Disney, nbc universal, viacom, aol time warner, news corp. Nbc, cbs, abc, fox, upn, pax, univision.
