ECON 202 Lecture Notes - Lecture 14: Monopolistic Competition, Marginal Revenue, Demand Curve

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Econ 202: principles of microeconomics - lecture 14: monopolistic competition. Monopolistic competition: a market structure in which barriers to entry are low and many firms compete by selling similar, but not identical, products. The majority of firms with which people interact are considered monopolistic competition. Examples include restaurants, movie theaters, supermarkets, and clothing stores. Demand curve and marginal revenue for monopolistic competition. Unlike the horizontal demand curve for a firm in a perfectly competitive market, the demand curve for a monopolistically competitive firm will be downward sloping. This means that a change in price can/will affect the quantity of products sold. As the price of a product increases, the quantity demanded for that product will fall. In a monopolistic competition, the marginal revenue curve is no longer the same thing as the demand curve. This is true because a firm must reduce its price in order to sell another product. Remember: marginal revenue = tr .

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