MKTG 322 Lecture Notes - Lecture 3: Iphone 7, Self-Actualization, Tums
25 Jan 2017
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Document Summary
To process information, make effort, buy a product. Like a girl always (#2: self-confidence, self-esteem. Most expensive commercial spots, but never actually see the product. Already know what the brands sell trying to tie product to something more emotional. Fiat blue pill (#3: new vehicle, larger size, ladies were very attracted to the vehicle one consequence/benefit, social belonging, self-esteem, help you feel better, or achieve the goals that you want. Next big thing, you want to be a part of it. Perceived added value to be one of the first to have it. Have the money and the time can afford to do it. It"s an experience, something to remember made it something to do. Motivation inner state of arousal that provides energy needed to achieve a goal. Ability the extent to which consumers have the resources needed to make an outcome happen (financial, cognitive)
