ADV 2151 Lecture Notes - Lecture 11: Infographic, Snapple, Scatter Plot
5 May 2018
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• Make it easy to understand
o A good infographic should be universal in format, so it can be understood by
anyone, even a kid.
o It is a visual view, so if necessary, try to integrate the data or information word
for word with images/icons and other visual elements to create a story.
• Reveal something interesting
o While, in most cases an infographic will probably be created based on
predefined data/statistics given to you by a client, It can and might reveal
information which was previously hidden, taboo, unclear, or even buried
(unrevealed).
• Make it on fleek
o If our ifographi is’t o poit ad does’t look good o oe is goig to take
the tie to tr to uderstad the essage the thesis
• Cite your sources
o Transparency is key.
o Your audience needs to kno that the iforatio ou’re presetig is
legitimate, so citing your source material is key.
o While the iage a ath soeoe’s attetio, audiees ill at to ko
that behind the infographic is relevant, data-driven research and real facts, as
well as where they can find this material.
o This is particularly important if media are part of target audience, since they may
want to follow-up and get deeper into your source material. Wherever possible,
cite or even link to your primary sources.
• Infographics vs Infocrapics
o Infographics are meant to portray data visually, not just display images with text
(those are called web pages).
o Ifographis are’t replaeets for log posts. You’ll see a lot of top-10 lists
and such turned into infographics, but that’s just tet ad iages; there’s o
data preset, ad it ertail is’t isualized i a opellig a.
o Graphs by themselves are not really infographics. If all you have is some bar
graphs, pie charts and scatter-plot data, ou do’t hae a ifographi. This is
mostly a failure to visualize the data, a vital infographic design principle! Figure
out hat stor ou’re trig to tell ith these harts!
o Maps that do’t add athig to ho the data is uderstood are also ot reall
infographics. Great infographis do’t just sipl opare data fro differet
locations. Again they tell a story.
o There are many types of infographics
• Summary
o A good infographic comes from good research
o A good infographic tells a story
o A good infographic reveals something interesting (provides a new insight or
perspective)
o A good infographic is easy to understand
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Make it easy to understand, a good infographic should be universal in format, so it can be understood by anyone, even a kid. Wherever possible, cite or even link to your primary sources. Infographics are meant to portray data visually, not just display images with text (those are called web pages). You"ll see a lot of top-10 lists and such turned into infographics, but that"s just te(cid:454)t a(cid:374)d i(cid:373)ages; there"s (cid:374)o data prese(cid:374)t, a(cid:374)d it (cid:272)ertai(cid:374)l(cid:455) is(cid:374)"t (cid:448)isualized i(cid:374) a (cid:272)o(cid:373)pelli(cid:374)g (cid:449)a(cid:455): graphs by themselves are not really infographics. If all you have is some bar graphs, pie charts and scatter-plot data, (cid:455)ou do(cid:374)"t ha(cid:448)e a(cid:374) i(cid:374)fographi(cid:272). This is mostly a failure to visualize the data, a vital infographic design principle! Figure out (cid:449)hat stor(cid:455) (cid:455)ou"re tr(cid:455)i(cid:374)g to tell (cid:449)ith these (cid:272)harts: maps that do(cid:374)"t add a(cid:374)(cid:455)thi(cid:374)g to ho(cid:449) the data is u(cid:374)derstood are also (cid:374)ot reall(cid:455) infographics. Great infographi(cid:272)s do(cid:374)"t just si(cid:373)pl(cid:455) (cid:272)o(cid:373)pare data fro(cid:373) differe(cid:374)t locations.
