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MKTG 3596 (14)

Class Notes for MKTG 3596 at Temple University

Consumer and Buyer Behavior

MKTG 3596 Lecture 8: Topic 8- Chi Square
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Topic 8 Chi Square Categorical vs. Continuous Data Types Categorica...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 7: Topic 7- Correlation
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Topic 7 Correlation Types of Predictive Models Nonstatistical o Heu...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 7: Topic 7- Regression
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Topic 7 Regression Simple Regression Alternative to correlation ana...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 8: Topic 8- Decision Trees
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Topic 8 Decision Trees What drives the behavior you care about? Is ...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 9: Topic 9- Designing Marketing
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Topic 9 Designing Marketing Customercentric Marketing!! This means,...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 5: Topic 5
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Topic 5 RFM Analysis Simple to use Been in use since 1977 75 of con...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 2: Stats Boot Camp (topics 2 + 3)
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Stats Boot Camp 1 Basic Elements of Research Hypothesis Tentative ...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 2: Topic 2
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Topic 2 Strategic Issues Big data o Gatherstore data derive insight...

Marketing
MKTG 3596
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MKTG 3596 Lecture 4: Topic 4
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Topic 4 Customer Lifetime Value Net present value of the profit tha...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 6: Topic 6- Lifts and Gains
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Topic 6 Lifts and Gains Response rate= number of buyersnumber of cu...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 3: Topic 3
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Topic 3 Sample From a Database Frozen File o Files are frozen in a ...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 1: Topic 1
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Topic One Database Marketing Helps identify those customers for who...

Marketing
MKTG 3596
Reed
MKTG 3596 Lecture 1: CDA Motivation- Why Model
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CDA Motivation Why Model Customer Analytics Issues Descriptive prof...

Marketing
MKTG 3596
Reed
marketing 3596 qualitative research task .docx

Qualitati ve Osteria and Butcher & Singer ...

Marketing
MKTG 3596
James Hunt
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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