MCS 1000 Chapter 2 and 10: Unit 5- Company Marketing and New Product Strategy

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Raffi Sarmazian

Document Summary

In today"s global competition, it is important to recognize (1) the kinds of organizations that exist, (2) what strategy is, and (3) how this strategy relates to the three levels found in many large organizations. This mission helps them to develop offerings (goods, services, ideas, experiences) Today"s organizations can be divided into business firms and nonprofit organizations. Is a legal entity of people who share the same mission. A order to earn a profit, must earn profit to survive subtracted from its total revenue and is the reward for the risk it undertakes in marketing its offerings. Its goals may be operational efficiency or client satisfaction. regardless, it also must receive sufficient funds to continue operations. Is economic activity concerned with the processing of raw materials and manufacture of goods in factories - a group of organizations that develop similar offerings. Strategy: customer experience while achieving it"s goals. The president or ceo (chief executive officer) is the highest-ranking.