KNES 472 Lecture Notes - Lecture 8: Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Document Summary
Mobile marketing: given this marketers know if it is important to maximize their marketing efforts with the web: (1) search engine optimization (seo): process of positioning a website in the optimal way, using keywords, links, and site content to make sure the site is ranked high by search engine results pages. New media sport marketing messages should be customized, targeted, and adapted to specific consumers and their needs. New media technology gives marketers specific information about the behavior and preferences of their consumers. Specialized and nuanced, directed precisely towards the personal needs and choices of customers. New media options are instrumental in converting scattered mass marketing into direct marketing. New technology is also changing the way in which sport products are designed and personalized. A modular new media marketing program is one structured in a standardized and automated way which incorporates flexibility, responsiveness to changes in demand, as well as ease of transfer.
