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Class Notes for MCOM 214
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MCOM 214 Lecture Notes - Lecture 3: Externality, Nudity, Commercial Speech
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MCOM 214 Lecture Notes - Lecture 2: Narrowcasting, Great Depression, Product Differentiation
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MCOM 214 Lecture Notes - Lecture 1: Public Service Announcement, Marketing Mix, Sales Promotion
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MCOM 214 Lecture Notes - Lecture 13: Smartphone, Gross Rating Point
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MCOM 214 Lecture Notes - Lecture 12: Actual Size, Storyboard, Copywriting
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MCOM 214 Lecture Notes - Lecture 10: Relationship Marketing, Sensory System, Normative Social Influence
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MCOM 214 Lecture Notes - Lecture 9: Swot Analysis, Market Segmentation, Target Market
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MCOM 214 Lecture Notes - Lecture 7: Copy Testing
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MCOM 214 Lecture Notes - Lecture 8: Attitude Change
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MCOM 214 Lecture Notes - Lecture 6: Psychographic, Railways Act 1921
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MCOM 214 Lecture Notes - Lecture 5: Media Planning
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