MKTG 355 Lecture 1: RetailManagementMKTG355Class1
Document Summary
Supporting with relevant class or textbook terms ** must include. Will come from assigned reading and text from book info and topic list provided by instructor. Retail: consumer/personal purchase *consumer centric/products and services will be targeted towards that consumer audience* Wholesalers: ppl who sell to the retailers. Firms that are retailers and wholesalers sell to both consumers and other businesses. (home depot blurs as it does both)--> not test just saying. Don"t have to buy 20 things of ketchup at once. Credit/layaway/convenience of being able to buy other things at grocery store u need w ketchup: buns/burger/lettuce. Fridge/washer/dryer may be able to use layaway. Popular to offer some type of store credit to finance purchase in some way ( better deal than buying directly from some electric company) Large retailers engage in wholesaling & retailing. Ppl w wide range of skills/interests needed bc functions of retailer include. Those who want to start own businesses.