MKTG 425 Lecture 3: MKTG425-ConsumerBehavior-CH.4
10 Mar 2017
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Want to buy from companies who understand inclusion/show this. In terms of experience is allowed ppl to have rather than the product itsself. Dont want consumers to feel they are materialistic for buying said product. Dont want to be seen as buying things just to buy things especially expensive things. Don"t want to be seen as overly materialistic. Spend more money on experience than stuff". Jewlery sales down and vacation sales going up. Provenance: want to know where our food comes from/where our products come from and how they got to us. Putting out ads to show something is not good for you. Company responsibility for safe & functional products= trust. Financial hit but right thing to do. Not blamed despite deaths bc they did right/moral thing. Prefer to buy from companies that give back. Marketeers doe everything they can to reach sensory receptors in order to ___
