6600:205 Lecture Notes - Lecture 7: American Marketing Association, Corporate Social Responsibility, Marketing Ethics

• School: University of Akron
• Department: Marketing
• Course: 6600:205
• Professor: Lauren Houser

Document Summary

The scope of marketing ethics business ethics- moral or ethical dilemmas that might arise in a business setting marketing ethics- examines those ethical problems that are speci c to the domain of marketing. Rms attempt to apply sound ethical principles must be a continuous and dynamic process. People in marketing interact directly with the public. Marketing and sales professionals sometimes rank poorly in rating of the most trusted professions. Creating an ethical climate that establishes health and well being of consumers as the rms number one priority just makes good business sense. The process of creating a strong ethical climate within a marketing rm includes having a set of values that guides decision making behavior. Everyone within a rm must share the same understanding of its ethical values and ho they translate into the business activities of the rm, they also need to share a consistent language to discuss them.