APR 271 Lecture Notes - Lecture 2: Risk Assessment, Crisis Management

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 271
• Professor: Matthew Wisla

Document Summary

Interprets and acts on data & market information. Situations are issues that need to be addressed. An opportunity offers a potential advantage to the organization and/or its public. In other words, an opportunity is a yet-to-be realized avenue for future success. An obstacle is a factor that limits the organization"s ability ro realize success. They can (and oftend do) manifest in the form of negative public perception. What is the biggest current opportunity for the university of. What is the biggest current obstacle facing the university of. That the issue is an important thing to address. Organizations can keep abreast of surrounding issues through the implementation of 6-step plan. Issues management means proactively identifying and engaging with potentially damaging situations. We don"t want to get blindsided. whose fault is it if we get. A proactive issues management strategy may result in monitoring many issues with the potential to influence our organization.