APR 332 Lecture Notes - Lecture 9: Viral Video, Virtual Community, Instant Messaging
6 Jul 2016
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Other pr web communication tools: institutional blogs: web logs in which writer (usually an employee) provides organizational news and commentary on a regular basis (like a journal) Feedback on the organization"s product/services can provide idea for improvement. They"re great if you can have them, but not every type of business needs one. You also have to be consistent with it and do it well in order to be effective. Home depot blog: language is informal, posts can be short as one paragraph (brief is better, topics relate to organization"s strategic goals and to the bloggers" areas of expertise. White, a popular blogger instead of an employee: micro blogs: twitter. Address concerns/complaints quickly: ask for email/direct message: forums. Use-generated comments or questions creating conversational threads, which are usually topic-based. Depends on type of business if it"s needed. Pr application: encourages dialogue amongst key publics. Home depot community: shows how many questions they answered, trending discussions: social networks.
