MC 101 Lecture Notes - Lecture 1: Information Source, Bertelsmann

• School: University of Alabama
• Department: Mass Communication
• Course: MC 101
• Professor: William J Gonzenbach

Document Summary

Timeline: language: 200,000 bc 100,000 bc, writing: 3500 bc, printing: ad 1500, photography/motion pictures, telephone/telegraph, radio/tv, Technology: by 1840"s, communication changes drastically, telegraph, radio, motion pictures & television, computers and digital age. [page 13: shannon-weaver mathematics model of 1949: Information source transmitter (encoder) channel receiver/decoder. Concepts: entropy, redundancy, noise, and channel capacity: sender- initiates a message, encoder- conventionalize interpretation, transmitted- spoken or written, decode- to construct an interpretation, noise- any physical, psychological, social, or cultural condition that distorts or disrupts the message. Types of communication: interpersonal- one to one, interactive, limited impact (only on those communicating, mediated- can be interpersonal, small group, or mass communication. Consequences: lack of immediate feedback, inability to engage in effective role taking, loss of accuracy, large, diverse audiences. Motivations of media: market- consumers demand and media supplies, non-market-supply based on institution and decision. [want more revenue, less expense: ex, time warner, viacom, walt disney company, new corp, bertelsmann.