MGM 301 Lecture Notes - Lecture 2: Warehouse Club, Ung County, Stage Stores
22 Jan 2016
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Document Summary
Retailing-all activities involved in selling, renting, and providing goods to ultimate customers for personal, family, or household use. Consumer utilities offered by retailing- time, place, form, and possession utilities are offered by most retailers but one utility is emphasized more then others. The global economic impact of retailing-3 of largest businesses in us are retailers. Retailer sponsored cooperatives, wholesaler sponsored voluntary together like a chain chains, franchises by outlet merchandise return. Merchandise line- describes how many different types of products a store carries and in what assortment: depth of product line-store carries large assortment of each item, breadth of product line-variety of different items a store carries. Scrambled merchandising- several unrelated product lines in a single store. Hypermarket-large store that offer everything in one single outlet. Intertype competition-competition between different types of retail outlets (bakery vs department store) Automatic vending-possible to serve customers when and where stores cant.
