MCS 1000 Chapter 15: CHAPTER 15.docx

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Retailing: all activities involved in selling, renting, and providing goods and services to ultimate consumers for personal, family or household use. India, too, is attracting the attention of global retailers, and many south american countries are experiencing strong retail growth, including argentina and. Learning objective 1: classifying retail outlets: form of ownership: distinguishes retail outlets based on whether individuals, corporate chains, or contractual systems own the outlet, level of service, merchandise line, form of ownership: : the degree of service provided to the customer by self-, limited-, and full-service retailers. How many different types of products a store carries and in what assortment: independent retailer. One of the most common forms of retail ownership is the independent business, owned by an individual. The independent retail accounts for over 60 percent of total retail trade in canada. The advantage of this form of ownership for the owner is that he or she can be his or her own boss.