PSY 110 Lecture Notes - Lecture 12: Cognitive Dissonance, Leon Festinger, Physical Attractiveness
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Really took off prior to wwii and the world"s experience with nazi germany. The abc model: a real attitude should have 3 components: Yale approach: speaker/source sends message to target/audience. Study which parts of message are more effective, traits make someone more likely to be persuaded. 2 sided message: works best when audience is initially opposed to the message. Freud believed that women were more easily persuaded than men. People are more easily persuaded when they know less persuaded. Inoculation: give a weakened form of an argument and then soundly refute it. Less is more study (1 dollar/20 dollar study): less money led to more liking ( https://explorable. com/cognitive-dissonance . In conclusion, people, when persuaded to lie without being given. Causal attribution: judgement you make for someone else"s behavior. If someone compliments your appearance, you might assume they"re trying. When someone else does something bad, blame that person"s internal state. when we do the exact same thing, blame external situation.