PSY 110 Lecture Notes - Lecture 12: Ingroups And Outgroups, Trait Theory, Social Comparison Theory
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Chapter 12: social psychology: social psychology: the scientific study of interactions between two or more peopl e, constantly spawning new fields (the abc model, attitudes-beliefs or opinions about anything. People can say they have a certain attitude but may act a different o way- attitude behavior problem. Abc model- affect (some emotional positive or negative compone nt, varying degrees) behavior (must be a behavioral component to match professed belief) cognitive (must have conscious thought to support attitude) You"re thinking, attitudes, and beliefs should affect your behavior. You do things because of your internal motivations. They realize right away that when you say you"re a democrat that there is no behavioral link that is just saying you"re democrat. Attitude behavior problem- people will say something but will not predict behavior: persuasion- efforts to change attitude. Similarity- ordinary or similarity can also be used to sell products. Gender- initially though women were more easily persuaded than.