J 201 Lecture Notes - Lecture 7: Hattie Mcdaniel, The Aldrich Family, Paul Henning

• School: University of Oregon
• Department: Journalism
• Course: J 201
• Professor: Professor Bish Sen

Document Summary

Structure in u. s. a: stations are either independent or network affiliates, abs, nbc, cbs, fox, xw, pax occasionally produce their own programming. 3 sources of television content to a network: 1) big companies disney, time warner, set, 2) smaller producers, 3) myself. Occasional production by networks (abc, nbc, cbs, fox, cw, pax) and local stations. But most content is provided by the big four through a system of deficit production. Producers hope to recoup difference, through syndication off-net (e. g. seinfeld) or first run (jeopardy) Superstations another source of programs for stations. Who are the viewers: very important because of advertising, a major consideration in determining advertising rates, nielsen does audience research to measure viewership, the two statistics that are important here are rating and share. Definitions on slide (illustration) rating on slide. Suppose nielson surveys a market using a sample of 1000 households. Ratings for reach station is the percentage of sample households tuned to the station.