J 314 Lecture Notes - Lecture 10: Joseph Nye, Kamelion, Hard Power

• School: University of Oregon
• Department: Journalism
• Course: J 314
• Professor: Debra Merskin

Document Summary

Final project proposals : must include a description from the paper assignment, identify your project (check canvas for more info) True (intentional, and self-made: polysemic means many things to many people. Ideology is an example of soft power (true) Soft power (joseph nye of harvard) the ability to attract and co-opt rather than by coercion (hard power) using force or giving money as a means of persuasion. The ability to shape the preferences of others through appeal and attraction. Culture is: (cid:862)a particular wa(cid:455) of life(cid:863, volitional, discursive, cognitive and socially stabilizing, symbolic power redundant, emotional relational. Prof merski(cid:374) uses the e(cid:454)a(cid:373)ple: audi rapper, (cid:862)do(cid:374) lege(cid:374)d the ka(cid:373)elio(cid:374)(cid:863) Cultures differ in the way emotion is expressed and experienced. The emotional side of culture can also be repressed. Interpersonal interpretations and uses of language (e. g. slang): resources for social constructions and de-construction, struggle of over language and culture, (cid:862)ulti(cid:373)atel(cid:455) la(cid:374)guage is li(cid:373)itless, people pla(cid:455) with la(cid:374)guage(cid:863)