CMN 10Y Lecture Notes - Lecture 11: Focus Group, Soft Media, 2004 Republican National Convention
Document Summary
News journalist make a lot of decisions of what we see. News selection news gatekeeping news that are selected that are newsworthy. Not all of these news make it to media: limited time and space for news coverage, audience attention is limited. Reporter deciding which story to include or an editor deciding what story to print. Losing power of gatekeeping that they traditionally used to monopolize. News gatekeeping rule called newsworthiness (depends on values/philosophy: five main criteria to decide if it"s newsworthy: Being timely or new: if an event is not new then it"s not news. Conflict/controversy: draw human attention because imply potential for change (too much social/political conflict) Relevant: car accidents in sd won"t be covered in sac. Implications: how does gatekeeping influence the audience and what consequence is it for society: agenda setting by news: tendency to consider issues emphasized in news as important. Framing: once an issue is selected (they need to decide how to approach it)
