POL SCI 21A Lecture Notes - Lecture 9: The New York Times, Msnbc, Pbs Newshour
13 Sep 2017
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No su(cid:272)h thi(cid:374)g as (cid:862)pu(cid:271)li(cid:272)(cid:863) i(cid:374) pu(cid:271)li(cid:272) opi(cid:374)io(cid:374); i(cid:374)stead is so(cid:373)e (cid:272)o(cid:373)(cid:271)i(cid:374)atio(cid:374) of (cid:373)a(cid:374)y (cid:862)i(cid:374)di(cid:448)idual(cid:863) Co(cid:374)(cid:272)ept: pu(cid:271)li(cid:272) opi(cid:374)io(cid:374) is (cid:449)hat people thi(cid:374)k a(cid:271)out perso(cid:374), e(cid:448)e(cid:374)t, issue opinions. Designing: whom to interview? (random sample from target population (1-2k is good)) Executing: problems (missing folks; cell phone nation; refusals; response rate now about 9%) Executing: problems (question wording; question order (response set, early qs affect later qs); answer optio(cid:374)s (cid:894)(cid:862)do(cid:374)"t k(cid:374)o(cid:449)? (cid:863), (cid:862)i(cid:374)depe(cid:374)de(cid:374)t(cid:863), politi(cid:272)ally i(cid:374)(cid:272)orre(cid:272)t(cid:895) People do(cid:374)"t ha(cid:448)e fir(cid:373) opi(cid:374)io(cid:374)s a(cid:271)out politi(cid:272)s (cid:894)pro(cid:271)le(cid:373) of (cid:374)o(cid:374)-attitudes) Outside the beltway (everybody else) v. inside the beltway (inside dc) -outside (real people): low political information/interest; local news/papers, soft media (talk shows, Daily show), nightly news, morning news shows (today show) . -inside (the chattering class): high political information/interest; elite papers (nty, washington post), Niche outlets; weekly ne(cid:449)s magazi(cid:374)es (cid:894)ti(cid:373)es, ne(cid:449)s(cid:449)eek(cid:895); pb ne(cid:449)s hour; the note . Three determinants of newsworthiness: accessibility (how easy is it to get/cover this story?)
