ADV 3008 Lecture 5:
Document Summary
Adv3008 - lecture 5 notes - january 22, 2019. 5 questions 5 points highly visual quiz, browser check clear cache. The ad spiral all products go through life cycles - birth, midlife, death. Pioneering stage age of a product has very little to do with the stage a product is in at any given time has everything to do with acceptance by the consumers purposes: To educate consumers about new products and services. Demonstrate a need they didn"t even know they had. Show new product exists, which fulfills a need. Pros: you get your product in front of the consumer before the competition. Define a category to best reflect your product. Cons: expensive in both research and development and in advertising costs. Requires advertiser to educate consumers about why they need it. Risky - 67% failure rate among truly new products. Purell launch - spent million ad budget.
