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Class Notes for Advertising at University of Central Florida

Exam Study Guides for Advertising Courses

Covers all exam topics.

ADV 3008 Lecture Notes - Lecture 18: Mobile Marketing, Search Engine Marketing, Communication Source
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Chapter 13 Internet & Direct Responses Internet Forecast 20...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 17: Maximum Exposure, Lyndon B. Johnson, Out-Of-Home Advertising
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CHAPTER 12 Out-of-Home Advertising (Outdoor advertising) Ol...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 16: Lead Time
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Chapter 11 Magazines History In 2008, 20.1% of all US dolla...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 5: Pillsbury Doughboy, Toucan Sam, Adweek
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ADV 3008 Chapter 5 Advertising Agency AD Agencies -advertising ag...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 10: Mind Map, Brainstorming, A.D. Vision
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ADV 3008 Chapter 16 Creating the Message The Creative Brief Creat...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 11: ADV 3008 Lecture Notes Chapter 16.2
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Creative Process *4 phases o Phase 1: Investigation -ga...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 13: Swiffer, Geico, Media Planning
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ADV 3008 Chapter 22 Brands Brands -brands ARE NOT products -produ...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 10: A.D. Vision
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ADV 3008 Chapter 17 AD Design *writing and design aspects of crea...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 1: Town Crier, Johannes Gutenberg, Diuma
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ADV 3008 Lecture Note Chapter 1 -core elements that led to the de...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 6: A.D. Vision, New Coke, Ethnography
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ADV 3008 Chapter 15 Research Research *research is a tool that ca...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 5: Swot Analysis, A.D. Vision
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ADV 3008 Chapter 4 Target Marketing Target Marketing: identifying...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 4: Cognitive Dissonance, A.D. Vision, Naproxen
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ADV 3008 Chapter 3 The Ad Spiral *All products go through life cy...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 3: Profit Margin, A.D. Vision, Sales Promotion
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ADV 3008 Chapter 2 Advertising Categories What is advertising? ...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 3: Advertising Mail, Mail Order, Telemarketing
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Advertising Categories (3) To Consumers • Brand Advertisin...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Lecture 1: Out-Of-Home Advertising, Town Crier, Clay Tablet
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ADV 3008 Joan McCain Chapter 1 1) What is advertising? ...

Advertising
ADV 3008
Lindsay Hudock

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