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Class Notes for Advertising at University of Central Florida

Advertising
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ADV 3008 Lecture 18: Chapter 13
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Chapter 13 Internet & Direct Responses Internet Forecast 20...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 17: CHAPTER 12
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CHAPTER 12 Out-of-Home Advertising (Outdoor advertising) Ol...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 16: Chapter 11
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Chapter 11 Magazines History In 2008, 20.1% of all US dolla...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 5: ADV 3008 Lecture Note Chapter 5
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ADV 3008 Chapter 5 Advertising Agency AD Agencies -advertising ag...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 10: ADV 3008 Lecture Notes Chapter 16.1
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ADV 3008 Chapter 16 Creating the Message The Creative Brief Creat...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 11: ADV 3008 Lecture Notes Chapter 16.2
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Creative Process *4 phases o Phase 1: Investigation -ga...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 13: ADV 3008 Chapter 22
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ADV 3008 Chapter 22 Brands Brands -brands ARE NOT products -produ...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 10: ADV 3008 Chapter 17 Ad Design
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ADV 3008 Chapter 17 AD Design *writing and design aspects of crea...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 1: ADV 3008 Lecture Notes Chapter 1
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ADV 3008 Lecture Note Chapter 1 -core elements that led to the de...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 6: ADV 3008 Lecture Note Chapter 15
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ADV 3008 Chapter 15 Research Research *research is a tool that ca...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 5: ADV 3008 Chapter 4
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ADV 3008 Chapter 4 Target Marketing Target Marketing: identifying...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 4: ADV 3008 Chapter 3
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ADV 3008 Chapter 3 The Ad Spiral *All products go through life cy...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 3: ADV 3008 Chapter 2
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ADV 3008 Chapter 2 Advertising Categories What is advertising? ...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture 3: Advertising Categories
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Advertising Categories (3) To Consumers • Brand Advertisin...

Advertising
ADV 3008
Darius Lana
ADV 3008 Lecture Notes - Spring 2017 Lecture 1 - Heinz Tomato Ketchup, Procter & Gamble, Johannes Gutenberg
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ADV 3008 Joan McCain Chapter 1 1) What is advertising? ...

Advertising
ADV 3008
Lindsay Hudock

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