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Class Notes for Advertising

ADV 3008 Lecture 18: Chapter 13
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Chapter 13 Internet & Direct Responses Internet Forecast 20...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 17: CHAPTER 12
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CHAPTER 12 Out-of-Home Advertising (Outdoor advertising) Ol...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 16: Chapter 11
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Chapter 11 Magazines History In 2008, 20.1% of all US dolla...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 5: ADV 3008 Lecture Note Chapter 5
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ADV 3008 Chapter 5 Advertising Agency AD Agencies -advertising ag...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 10: ADV 3008 Lecture Notes Chapter 16.1
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ADV 3008 Chapter 16 Creating the Message The Creative Brief Creat...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 11: ADV 3008 Lecture Notes Chapter 16.2
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Creative Process *4 phases o Phase 1: Investigation -ga...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 13: ADV 3008 Chapter 22
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ADV 3008 Chapter 22 Brands Brands -brands ARE NOT products -produ...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 10: ADV 3008 Chapter 17 Ad Design
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ADV 3008 Chapter 17 AD Design *writing and design aspects of crea...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 1: ADV 3008 Lecture Notes Chapter 1
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ADV 3008 Lecture Note Chapter 1 -core elements that led to the de...

University of Central Florida
Advertising
ADV 3008
ADV 3008 Lecture 6: ADV 3008 Lecture Note Chapter 15
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ADV 3008 Chapter 15 Research Research *research is a tool that ca...

University of Central Florida
Advertising
ADV 3008

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