COM 1000 Lecture Notes - Lecture 3: Elaboration Likelihood Model, Pathos, Weight Loss
Document Summary
Smcre variables: message: what you say (most control of) Elaboration likelihood model (elm: model of persuasion. Central route outside the message: motivate the audience; find relevance organized for audience to understand, motivation & ability the process of becoming aware of the objects around you. Active perception our minds select and interpret what we make sense. Our minds construct unique meanings to sensed stimuli. Factors of perception physiological factors past experiences culture present feelings. Perceptual constancy past experiences lead you to see the world in a way that is difficult to change. Role individuals function or expected behavior generalizations of different types of people important in selecting topics of interest the oldest the audience the more sophisticated it has to be. Group affiliation avoid sexual stereotyping sexist language important when selecting supporting material language usage: may relate to interests and values. Self actualization: dos equis and army (be all you can be)
