COMM 1 Lecture Notes - Lecture 2: Ice Bucket Challenge, Crowdsourcing, Gofundme
Document Summary
We seek understanding of the patterns among communication variables. People"s characteristics, attitudes, behaviors, etc: e. g. credibility connected to effectiveness, beliefs, how we feel about things. What is related to what: each of the (cid:498)what(cid:499) is a variable correlations, e. g. cholesterol related to heart disease, ex: compared to many middle eastern cultures, americans stand far apart when conversing. Culture is being related to nonverbal distance. What causes what: must have direction, ex: eye contact increases perceptions of attractiveness causations. Measurable - amount of eye contact/ perceptions. Eye contact more attractive; not just correlation. The scientific method - how do we know? theorizing - what do i think, how to explain, how to test. Formulate hypotheses about the relationship b/w variables. Nonbiased, observable; awareness of subjectivity - attractiveness. Ask people what they think or do without influencing their existing predispositions telephone,mail,internet,face-to-face samples are difficult.
