COMM 89 Lecture 8: Message Design Logics
Document Summary
We have multiple ways to encode any message. For example, it"s difficult to be direct and polite at the same time. We don"t always have many goals; depends on the complexity of the situation. For some types of communication, there are few goals. When there are few goals, messages are constructed similarly. Goal: categorize the fundamental types of individual differences that exist in message creation. Stated a different way people prioritize goals differently and therefore design their messages differently. Language is a medium for expressing thoughts and feelings. Communication is successful to the extent that it is clear. The belief is that you should express that you think . Socially conventional rules and procedures are critical. Typically polite and adhering to the norm focus on future goal-related action. Focus on rights and obligations of the situation. Tailor communication carefully to address complex needs. Situational conditions are not givens"; they can be transformed we can work with the situation at hand.
