BHAN332 Lecture Notes - Lecture 12: Observability, Social System, Takers

• School: University of Delaware
• Department: Behavioral Health & Nutrition
• Course: BHAN332
• Professor: Marc Lodyga

Document Summary

Explains how, over time, an idea or product gains momentum and diffuses (spreads) through a specific population or social system. End result of diffusion is that people, as part of a social system, adopt a new idea, behavior, or product: adoption slides. Adoption of a new innovation does not happen simultaneously in a social system: process whereby some people are more apt to adopt the innovation than others. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of an innovation. Parts of doi: diffusion is the process by which this takes place: Characteristics of people who adopt an innovation. Innovation include: something new or novel, likely to adopt something new if the characteristics of the innovation. Relative advantage: better than what it"s replacing experiences, and needs of potential adopters. Compatibility: how consistent the innovation is with values,