FSN 400 Lecture Notes - Lecture 5: Denim, Fastener, Mass Customization
19 Feb 2020
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Document Summary
Innovation: the implementation of novel, superior solutions, solutions for current demands, solutions for new requirements, solutions for undiscovered needs. Implementation for novel, superior solutions for current demands: ex. Australian company principle denim creates custom made jeans out of high quality. 1893 patent for a hook and eye shoe fastener. Implementation of novel, superior solutions for undiscovered needs: ex. Hydrophobic nano finishes can make textiles repel dirt and water. Three-dimensional innovation assessment: novelty (of the product or service, appeal (to customer or user) Gradual diffusion of innovation: adoption of an innovation is a process whereby some people are more apt to adopt the innovation than others. Promoting innovation: strategies: different tactics must be employed in engaging specific types of adopters: For this population, stress success stories and evidence of the innovation"s performance: late majority. Skeptical of change: will only adopt anything after tried by the majority.
