ADV 3500 Lecture 4: Ch 4 Lecture Notes
14 Feb 2019
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Good research: what criteria do we need to meet to decide if it"s valuable, how do we know it"s been done correctly, well research done has: Reliability: when a study produces a consistent or same results over time. Validity: addresses the issue of whether the researcher really studied what he or she proposed to study, two types: External: issues with the context of the study, setting and control. Projectability: relates to how well the study"s results can be projected to the population from which the sample was drawn. All alligators eat turtles: therefore, an alligator in lake alice must eat turtles. An alligator in lake alice ate a turtle. 100 alligators in lake alice ate turtles: therefore, all alligators eat turtles. Exam style question!!!!!: the uf advertising program is awesome . Prove the above statement using both inductive and deductive reasoning.
