MMC 2604 Lecture Notes - Lecture 15: Online Newspaper, Buzzfeed, Canadian Tire
23 Oct 2018
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Advertising used to be product ads and brand loyalty, now they tell stories about someone. The power of words by purplefeather: great representation of storytelling, it"s a beautiful day and i can"t see it , need to communicate in a way to reach people. Storytelling has three essential elements: characters. Stories can be told from rst person, second person, or third person pov, there is no right or wrong approach. Certain pov can be more e ective than another. A lesson about how the character changes through the challenge. Should drive the overall story, a ects how the characters react and inspire your audience to engage: resolution. Wraps up the story and sometimes calls your audience to action. Storytelling"s three elements in marketing according to ardath albee: hero. Are you making it clear that your customer or prospect is the hero: villain. The problem or the pain he or she is addressing.
