MMC 3703 Lecture Notes - Lecture 2: Lolo Jones, Sports Journalism, Sensationalism

• School: University of Florida
• Department: Mass Media Communication
• Course: MMC 3703
• Professor: Spiker Theodore

Document Summary

For the first exam #17 is a. Be one voice to communicate w many. Have to survive and thrive as a business and this is all a money issue. With no financial ties, or emotional ties to the athlete or a team. Could be scores or even trades, rule changes or arrests. Sometimes about a game, or about a people. There is a role to give opinion on what they are covering. What makes news, what gets coverage and why the media does certain things. Before they were separate entities and today they are multi-functional brands. They all operate in the different spaces. First form of media prior to tv and phones (internet) Used to be very stoic unbiased but today they have feels. Then: game stories tv of print news analysis + opinions. It was their job to make you live the game. Now: analysis + opinion, enterprise, magazine style, news (?) Now they need to do something diffrent.