RTV 2100 Lecture Notes - Lecture 19: Personal Branding, Web Design, Final Cut Pro

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Your brand is the conclusion others have of you. Your brand is what people say about you when you"re not in the room. You sell yourself everyday to everyone you meet and encounter. In the job market, you cannot just be a name on a resume. You have to engage in personal branding, self-packaging, and reputation management. You have to make yourself known - but it needs to be the best you possible. This is also true in life and not just when you are looking for a job. You don"t want to be found wanting. You need to perform around the clock personal brand maintenance and reputation management. Social media is how you will be evaluated in your professional and personal life. And you"re responsible for presenting and displaying this image to the public. Think about the face you want to show the world and how you want to position yourself through all forms of online media.

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