ADV 150 Lecture Notes - Lecture 9: Thought Catalog, Mashable, Cadillac Elr

• School: University of Illinois
• Department: Advertising
• Course: ADV 150
• Professor: Steve Hall

Document Summary

Harley, you"ll realize what riders don"t do analysis - organize the information you just collected become an expert - digest and understand, left brain - label, categorize, inventory e. g. coke heist ad ideation - want ideas? make connections. Creative executions advertising guidelines position product simply and with clarity. The creative concept should transform strategy into dynamic communication e. g. nike play musical chairs ad. The creative concept should transform strategy into dynamic communication e. g. nike play musical chairs ad e. g. got milk campaign. The creative concept should transform strategy into dynamic communication e. g. nike play musical chairs ad e. g. got milk campaign e. g. absolut campaign have a brand personality. Brands can be anything they want e. g. chrysler the motor city super bowl ad. Brands can be anything they want e. g. chrysler the motor city super bowl ad e. g. cadillac elr super bowl ad.