ADV 150 Lecture Notes - Lecture 6: Williams-Sonoma, Projective Test, Federal Trade Commission Building

• School: University of Illinois
• Department: Advertising
• Course: ADV 150
• Professor: Steve Hall

Document Summary

Consumers - market, lifestyle, buying processes, use, brand loyalty, segment. Marketing activities - what they"re doing with their mix. Operations - what you are doing with your mix. Environment - culture, technology, media, regulation, economy, politics, supplies. Technology - wearable technology ux 2014 london; instagram. Internal - mr/ar department located w/in the firm. External - research suppliers who aren"t part of the firm. research design plan to be followed to answer research objectives structure or framework to solve problems basic types of design for advertising exploratory descriptive experimental. Accuracy who - neutral or advocate why - reason data collected what - info collected, types of people surveyed when - timing how - mail, phone, in person methods. Interview; spend times with people to observe sources of secondary research. Internet sources case analysis review available information about former situations having similarities to present research focus groups - essentially brainstorm sessions.