COMM 121 Lecture Notes - Lecture 1: Ice Hockey Rink, Greeting Card, Viral Marketing
20 Aug 2016
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Dominant social institution taking place of edu. , religion, family. Dig deeper into media patterns/origin of/how interpreted by people. Structure: the systems which we live, learn, and work; describe reoccurring patterns of social behavior; help us understand media power (pp. Agency: intentional and undetermined human action; how we act within the conditions that may contain us (pp. Shows shaping and change in society is possible. While structure contains agency, it is human agency that both maintains and alters social structures. More state funded media in: britain (bbc) ; north korea (state funded and controlled) Trend: concentration of ownership= not many companies own large amount of media. Media conglomerate: large media company that owns a lot of other companies. Oligopoly: market shared by small number of producers. Vertical integration: integrated ownership of most parts of a media industry. Block busting:pressure to get bigger bc less of a risk of failing. Ex: amazon"s dominance in book distribution in the us vs. hachette.
