COMM 122 Lecture Notes - Lecture 7: Croatian Radiotelevision, Repurposing

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Fin - syn (financial interest & syndication rules. Money went to producers - not to networks. Single out a few hundred to be developed. About 100 made into pilots (average: 1/2 hr = million; 1 hr = million) Most expensive: fringe, pan am, lost, boardwalk empire, terra. Small handful become part of schedule: 3/4 of those not renewed a second year. 2 or 3 out 1,000-2,000 concepts come back. Maybe 1 out of 10,000 has any real success. content and quality seen as neutral and irrelevant. Put the show in between two shows that are doing well. Put a strong show between two weak shows. Several of the same type back - to- back. Running pgm on different owned channel (nbc -> usa, abc -> So that people stay on the network after because all the other shows have already started.

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