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Class Notes for COMM 122 at University of Massachusetts Amherst (UMASSA)

UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture Notes - Lecture 14: New Girl, Hulu, Netflix

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5 Nov 2016
15
A: answer c, sell and market lms to aggregators (ie. theaters, tv networks, streaming services)! More clout to push and circulate products and better a
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UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture Notes - Lecture 9: Icann, World Intellectual Property Organization, Commerce Clause

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13 Oct 2016
12
Bottom line: thinking in a balanced way between economic goals and social goals we have as a society ! There is a public that must be served & needs mu
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UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture Notes - Lecture 16: Psychographic

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17 Nov 2016
3
Advertisers > content > newsstand / subscriptions < readers! Advertising is still the most signi cant revenue stream in us/globally! Commercial tv, 25%
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UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture Notes - Lecture 5: Moodle, Wheat Thins, Latin American Idol

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20 Sep 2016
4
*declare a final paper topic by october 13th* How to study for the tests, quizzes, etc . Check out key concepts & questions (available on moodle at the
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UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture 2: Comm. 122, 9:13:16

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13 Sep 2016
5
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UMASS-AMHERSTCOMM 122Martha Fuentes- BautistaFall

COMM 122 Lecture Notes - Lecture 1: Mass Society, Big Three Television Networks, Understanding Media

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8 Sep 2016
7
21st century not the rst time that the ever expanding platforms for media systems have come about! Constitutive moment when political choices, technolo
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture Notes - Lecture 2: Dominant Ideology

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26 Sep 2018
0
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture Notes - Lecture 7: Interactive Media, Ofcom

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26 Sep 2018
0
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture 3: Comm 122 Week 2 Lecture 1

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26 Sep 2018
0
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture Notes - Lecture 18: Creative Commons License, Sunk Costs, California Gurls

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9 Nov 2018
0
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture Notes - Lecture 13: Common-Pool Resource, Rulemaking, Market Failure

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29 Oct 2018
0
Industries, firms, support mechanisms, labor practices, factors that shape pricing and access to information products; consumers actions etc: role of g
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UMASS-AMHERSTCOMM 122Martha Fuentes-BaustistaFall

COMM 122 Lecture Notes - Lecture 8: Economic System, Paid Content, Media Consumption

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5 Oct 2018
0
Governmental media: governmental media, sources of funding, license fee, tax, government grant, government funding. Individual donations: corporate spo
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