COMM 122 Lecture Notes - Lecture 13: Communications Act Of 1934, Rentrak, Electromagnetic Spectrum
16 Mar 2016
School
Department
Course
Professor
Document Summary
Ratings and new technologies; intro to regulation & the fcc. Rating is the total potential audience watching program. Share is the percent of households using television. Measure tv and internet in the same homes (1000 hh) Measures internet use in the just half of npm panel. 2013-14: will include broadband/online/mobile; count broadband only hh as. Constant change in how they measure ratings and the technologies. Online viewing, on-demand, connected tvs, dvr, tablets, cellphones, Get samples vs. census data from set-top boxes. More of a census, less of a sample. They"re trying to figure out how we watch tv. Rentrak collects tv viewing data directly from set top boxes. Nielsen is trying to find the total number of views/average minute audience audience. Average minute audience = the average number of individuals or (homes or target group) viewing a tv channel, which is calculated per minute during a specified period of time over the program duration.
