COMM 287 Lecture Notes - Vance Packard, James Vicary, Subliminal Stimuli
20 Sep 2013
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John k. galbraith the new industrial state. He argues/thinks, modern industrial society seems to be obsessed with production of economical goods and economical growth. He says 2 effects (costs: ecological, resources and pollution, climate changes, social, industrial conflict, workers vs employers. Present stress on production of good can be justified in 2 ways: why so much stuff: production creates jobs, production of goods satisfies consumer needs; driven by consumer demand. Basis of tradition economic theory: theory of consumer sovereignty. For the accepted sequence to be vaild it would have to be shown that consumer wants originate with consumers. Consumer (1) market producer market. For galibrath, the accepted sequence cannot be reconciled with the existence of a massive advertising industry, the function of which is to create demand. Consumer market producer (1) advertising consumer. Rational idea the corporations what and need to predict how many goods to produce at one time and control the market.
