Critism of Advertising_1.docx

2 Pages
Unlock Document

University of Massachusetts Amherst
COMM 287
Jennifer Mc Dermott

Comm 287: Advertising as Social Communication September 17 , 2013 Criticism of Advertising *Not all of them can be correct (by definition) 1. Why advertising exists? 2. How does advertising work? 3. What effects does advertising have? WHY ADVERTISING EXIST? John K. Galbraith – The New Industrial State  He argues/thinks, modern industrial society seems to be obsessed with production of economical goods and economical growth.  There are always cost effects  He says 2 effects (costs) o Ecological, resources and pollution, climate changes o Social, industrial conflict, workers vs employers Are the costs worth the benefits of the present situation? -Present stress on production of good can be justified in 2 ways: Why so much stuff? 1. Production creates jobs 2. Production of goods satisfies consumer needs; driven by consumer demand Main justification for stress on production!  Basis of tradition economic theory: theory of consumer sovereignty The “Accepted Sequence”  For the accepted sequence to be vaild it would have to be shown that
More Less

Related notes for COMM 287

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.